Tuesday, January 14, 2014

~Persuasive Strategies in Advertisements~

What persuasive strategies do you see in this advertisement for a Wendy's burger?

Claim: If you go to Wendy's, you will get a 100% pure beef burger.

Audience: The audience this advertisement is aiming for include teens, young adults, and people who enjoy burgers or Wendy's.

Ethos: They promise that the burger is made of 100% pure beef. The claim that the burger is real and fresh. They claim that they have always had high standards for their burgers and they say they never use "pink slime."

Pathos: This advertisement makes me feel trusting because they claim that they will serve us the best burger. One may feel happiness because the burger looks really delicious.

Logos: They claim that the burger is 100% pure beef.

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